On Tuesday, September 16, Yiche released its “New Forces Weekly Sales Ranking,” covering the period from September 8 to September 14 (the 37th week of 2025).
Top Three Brands
Leapmotor ranked first with weekly sales of 13,000 units, the only brand surpassing the 10,000-unit mark. Its best-selling models were the C10 (3,200 units), B10 (2,900 units), and C11 (2,500 units). At the 2025 Munich Auto Show, Leapmotor unveiled the Lafa5, built on the LEAP 3.5 platform. Positioned as a compact two-box EV, the model has completed MIIT filings and is expected to launch at the Guangzhou Auto Show later this year.
Xiaomi Auto came in second with 9,800 units, including 5,200 SU7s and 4,600 YU7s. Reports suggest Xiaomi has adjusted its SU7 Ultra sales strategy, lifting the exclusivity once reserved for Ultra Master dealers and opening distribution across its entire sales network. Xiaomi has not yet issued an official response.
AITO (Huawei-backed) placed third with 8,600 units. The M8 contributed 4,800 units, followed by the M9 (2,500), M5 (800), and M7 (500). The sluggish M7 sales are largely due to the upcoming launch of the all-new M7 on September 23, offered in both BEV and range-extended versions, with pre-sales starting at 288,000 RMB (~$39,500). Pre-orders hit 100,000 within one hour.
Other Players
Xpeng secured fourth place with 8,100 units, led by the Mona M03 (2,200) and the newly updated P7 (1,800). The refreshed P7, launched on August 27 at 219,800–301,800 RMB (~$30,100–$41,400), recorded 10,000 firm orders within seven minutes, setting a new sales record for the brand.
Li Auto matched with 8,100 units, including 3,000 L6s. On September 16, the company confirmed its i6 SUV will debut on September 26, featuring Li Auto’s self-developed silicon carbide motors and offering both RWD and AWD options.
Beyond the Top Five
Deep Blue Auto ranked sixth with 4,500 units. At its September 8 Global Launch, it unveiled five new products, including the S07 (pre-sale 156,900–173,900 RMB) and the L06, a mid-size EV/EREV sedan equipped with lidar and a 3nm automotive-grade chip.
Fangchengbao sold 4,200 units, Zeekr 3,200, Voyah (Lantu) 3,400, and Ledao 2,600.
Fangchengbao’s Titanium 7 mid-to-large SUV officially launched on September 9 at 179,800–219,800 RMB (~$24,600–$30,100).
Zeekr shareholders on September 15 approved its merger with Geely, making Zeekr a fully owned private subsidiary and delisting its ADS from the NYSE.
Voyah’s 2026 Dreamer debuted on September 15, with PHEV and EV versions priced 329,900–439,900 RMB (~$45,200–$60,200).
