On September 29, Beijing Hyundai officially announced that its first pure electric SUV, ELEXIO, is officially named “EO Yi Ou”. It is built on Hyundai Motor’s global electric vehicle platform (E-GMP, Electric Global Modular Platform) and is equipped with the Qualcomm 8295P chip. The car offers a maximum CLTC range of 722 km and a peak power of 160 kW.
In terms of appearance, the Beijing Hyundai EO Yi Ou adopts a highly recognizable electric-exclusive design, with a style completely different from any domestic models currently on sale. The front features a continuous light strip, with the design of the daytime running lights inspired by the crystal concept, symbolizing luck, which is favored by Chinese users. The number “8,” which is particularly loved by Chinese people, is cleverly incorporated into the light strip’s shape. The lower part of the front features an active opening and closing air intake grille, with black trim on the lower bumper. The car is available in seven exterior colors: Mountain Purple, Pearl White, Pearl Black, Dawn White, Cyber Silver, Turquoise Blue, and Camouflage Gray.
On the side, the EO Yi Ou has a segmented waistline design. The roofline smoothly transitions downward from the B-pillar, paired with the upward-sloping window line. It also features hidden door handles and a hidden D-pillar design, creating a sportier body posture. Notably, the car’s rear side window trim adopts a contrasting color design, connecting with the roof-mounted rear spoiler, creating a wraparound effect. At the rear, the design echoes the front, with a continuous light strip and sporty bottom bumper, enhancing the sporty feel. The central high-positioned brake light and rear-facing camera are integrated into the two-stage design of the rear spoiler, with a hidden rear wiper beneath the spoiler.
In terms of power, according to the Ministry of Industry and Information Technology’s declaration, the new car is equipped with an electric motor produced by Weipai Automotive Electronics (Tianjin) Co., Ltd., model EM16. The rated power of the drive motor is 62 kW, with a peak power of 160 kW. It is equipped with lithium iron phosphate batteries of varying capacities (64.2/64.2/88.1/88.1/88.1 kWh), corresponding to a CLTC range of 518/540/590/692/722 km. The assembly and battery production are handled by Xiangyang Fudi Battery Co., Ltd.
As for the interior, the design details are not yet fully disclosed, but it is known that the vehicle will feature a minimalist interior design with no physical buttons on the dashboard. EO Yi Ou will also be the first Hyundai model to feature a new concept driving information display screen (27-inch HUD). The vehicle will be equipped with the Qualcomm Snapdragon 8295 chip and will adopt the latest voice recognition technology and large language model (LLM) solutions, supporting applications like music, video, games, KTV, and Gaode Maps.
In recent years, Beijing Hyundai has not been performing well in the domestic market, facing increasing competition from emerging local brands, leading to a decline in sales. It even skipped the 2025 Shanghai Auto Show. Meanwhile, the competition from joint venture brands is intensifying, with more joint venture brands launching new energy products catering to domestic consumer needs. Whether the newly launched pure electric model will become a turning point for its new energy products remains uncertain.
On September 23, Hyundai Motor held the 2025 China Investor Day in Shanghai and announced Beijing Hyundai’s future strategic transformation plans. In terms of products, Beijing Hyundai plans to launch 20 new products in the next 4-5 years. By 2026, it plans to release 2 gasoline vehicles and 2 new energy vehicles, and in 2027, Hyundai Motor will launch extended-range electric vehicles. By 2030, Hyundai Motor’s global vehicle sales target is 5.55 million units, with electric vehicles accounting for 60% of that total.
