Recently, Jiangling Motors issued an announcement stating that due to job transfers, the company’s Board of Directors has decided that Zhu Liujun will no longer serve as Chief Financial Officer (CFO), member of the Executive Committee, Secretary of the Audit Committee, Director of Ford Motor Technology (Shanghai) Co., Ltd., and Director of Hanon Automotive Parts (Nanchang) Co., Ltd. In addition, Liu Jisheng will no longer serve as Vice President of the company. Both personnel changes will take effect on November 1, 2025.
At the same time, the company announced new appointments — Li Weihua has been appointed as Chief Financial Officer, member of the Executive Committee, and Secretary of the Audit Committee, succeeding Zhu Liujun in all related roles. Following these adjustments, both Zhu Liujun and Liu Jisheng will no longer hold any positions at Jiangling Motors.
According to public information, Li Weihua has extensive experience in financial management and has worked within the Ford system for many years. His past roles include Financial Analyst at Ford China, Finance Manager for Manufacturing Operations, Asia Pacific, Chief Financial Controller for Product Development, CFO of Ford Lio Ho (Taiwan), CFO of Jiangling Motors, and CFO of Changan Ford Automobile Co., Ltd. In fact, Li previously served as CFO of Jiangling Motors in 2020, but stepped down on September 30, 2021, due to work reassignment, at which point Zhu Liujun took over the position.
Zhu Liujun, who has worked in the automotive industry for many years, has held several key positions across various automakers, specializing in finance. His previous roles include Deputy CFO of Geely Auto’s Sweden-Europe R&D Center, CFO of Byton, and various finance leadership roles at Ford Asia Pacific, such as Product Program Finance Manager, Profit Analysis Manager, Finance Director of Administration & IT, and Finance Director for Product Programs.
The recent personnel changes may be related to Jiangling Ford’s new strategic brand alignment. Ford Motor Company currently operates two joint ventures in China: Changan Ford and Jiangling Ford. On September 23, Jiangling Motors announced that, in response to the needs of its passenger vehicle business, it had signed the “Distribution Service Agreement for Ford Domestic Vehicles” with Jiangling Motors Sales Co., Ltd. and Ford Motor Sales & Service (Shanghai) Co., Ltd. Under the agreement, Ford Motor Sales & Service (Shanghai) will be responsible for providing comprehensive distribution services for Ford-branded passenger cars and pickups produced by Jiangling Motors.
At the same time, Jiangling and Ford jointly decided to increase the capital of Ford Motor Technology (Shanghai) Co., Ltd. proportionally to their shareholdings — Jiangling contributed approximately 1.264 billion RMB through a debt-to-equity swap, while Ford contributed around 1.214 billion RMB in cash to help settle the company’s outstanding debts.
According to Jiangling insiders, this restructuring aims to further integrate strengths between both sides, enhance synergy between commercial and passenger vehicle networks, and leverage Ford’s established sales channels to better cover diverse market segments and customer needs.
Financial data shows that from January to September 2025, Jiangling Motors achieved total revenue of 27.289 billion RMB, a 1.59% year-on-year decrease, while net profit attributable to shareholders was 749 million RMB, down 35.76% year-on-year. The net profit excluding non-recurring items was 467 million RMB, a 56.95% decline from the previous year.
In terms of sales, the company sold 261,000 vehicles during the same period, representing a 7.73% increase year-on-year. These figures indicate that while sales volume has grown, revenue and profit have declined, revealing a situation where “sales are rising, but earnings are not.”
With Li Weihua’s return and the company’s major restructuring of its sales network, it remains to be seen whether Jiangling Motors can overcome this imbalance between sales growth and revenue performance in the future.
