On September 20, at the Avatr Strategic 2.0 launch event, the all-new Avatr 07 was officially launched. The new model is positioned as a luxury urban SUV and comes in both pure electric and extended-range versions, offering six variants. The official price ranges from ¥219,900 to ¥279,900, with limited-time promotions bringing the price down to ¥209,900 to ¥269,900.
As an upgraded version of the Avatr 07, the new model features enhanced configurations compared to the previous model. It is the first to be equipped with Huawei’s Kirin ADS 4 system and HarmonyOS cockpit HarmonySpace 5, significantly improving scenario coverage and intelligence. At the same time, the driving assistance experience has also been upgraded.
Exterior: The appearance of the new model remains largely consistent with the current version. The front features a closed grille with C-shaped headlights, giving it a sporty feel. At the rear, a full-width tail light is equipped, along with an additional blue driving assistance light. The rear bumper has been blacked out, giving it a clean and stylish look. A new “Clear Blue” exterior color has been introduced, inspired by the intersection of the Alpine icefields and the clear sky, blending tranquility and strength. The car is available in six exterior colors: Clear Blue, Midnight Black, Sky Green, Desert White, Star Purple, and Rock Gray.
Body: The design incorporates smooth, dynamic lines that give the car a stylish and modern look. The car’s dimensions are 4825mm in length, 1980mm in width, and 1610mm in height, with a wheelbase of 2940mm. The seating layout is 5 doors and 5 seats.
Interior: The interior continues with a minimalist style, with the addition of a new Rock Brown color scheme. It also features a more sporty body kit and 21-inch wheels, enhancing the car’s sporty atmosphere. The cabin is equipped with a 15.6-inch central touchscreen, a 35.4-inch 4K integrated remote screen, and a flat-bottom steering wheel. Standard features include a premium British Bowers & Wilkins audio system with up to 25 speakers, a 4L cooling and heating box in the armrest, and a 192-line lidar system and 3 4D millimeter-wave radar sensors, providing 27 intelligent driving sensors for a 4-layer perception system. This system significantly improves the car’s ability to handle extreme conditions, particularly in complex scenarios such as “ghosting,” narrow parking spaces, and low light at night, ensuring quicker responses and more precise decision-making for a more reliable driving assistance experience.
Powertrain: The extended-range version is equipped with a 1.5L range extender and a rear-mounted single motor, delivering a maximum power of 231 kW and a peak torque of 367 Nm. It features a 52 kWh CATL “Xiaoyao” super-hybrid battery, offering an electric-only range of 333 km and a total range of 1200 km. The pure electric version is available in both single and dual motor variants, with the dual-motor version producing a total power of 440 kW and a torque of 645 Nm, accelerating from 0-100 km/h in 3.9 seconds. The CLTC range is 650 km (for the two-wheel-drive) or 610 km (for the four-wheel-drive).
Competition: After its launch, the new Avatr 07 will compete with models such as the Xiaomi YU7, Li Auto L6, Tesla Model Y, and Aito M5. The official is optimistic about the arrival of the new model. Avatr Technology Chairman Wang Hui stated that as the first model after Avatr’s strategic upgrade, the new Avatr 07 will play a key role in increasing market share and expanding brand influence.
According to the official plan, the annual sales target for this year is 220,000 vehicles. Data shows that Avatr Technology sold 10,565 vehicles in August, with cumulative sales reaching 79,711 vehicles this year. Achieving this year’s annual sales target will be a challenge. With the arrival of the Avatr 07, Avatr Technology’s sales are expected to see some improvement. The current domestic auto market is highly competitive, and the 200,000-300,000 yuan range for new energy SUVs is a fiercely contested segment. Whether the Avatr 07 will gain market favor remains to be seen in time.
