On August 18, Rui Blue Automobile officially released the official images of its new model, the Rui Blue Blue Elf. It is understood that the Rui Blue Blue Elf completed its new car filing with the Ministry of Industry and Information Technology in June this year. The car is positioned as a 3-door, 4-seat all-electric microcar, with a lively and cute exterior design. It is powered by a single motor system with a maximum power of 30 kW, paired with a lithium iron phosphate battery pack.
Looking at the specifics, the new car features a “boxy” shape commonly used in micro electric vehicles. The front end uses a narrow strip closed grille combined with large round headlights, creating a highly recognizable design. The front bumper has a smiley-face-like shape, with a silver-colored lower bumper enhancing the sense of layering. The grille has a charging port at its center, and the overall design is compact and refined.
On the side, the car has very straight lines and features a contrasting color floating roof design. It is equipped with 14-inch dynamic windmill-style wheels, giving it a fashionable visual effect. In terms of color options, the new car offers four choices for consumers: Ocean Blue/Ocean Blue (white roof), Peach Pink, Grass Green, and Cloud White, with the Ocean Blue (white roof) being a dual-tone color. The car’s dimensions are 3100mm in length, 1558mm in width, and 1610mm in height, with a wheelbase of 2015mm, positioning it as an all-electric microcar. For comparison, the 2024 Wuling Hongguang MINIEV measures 3064mm in length, 1493mm in width, and 1614mm in height, with a wheelbase of 2010mm. The rear of the new car also adopts a simple design style, with “回”-shaped taillights that are highly recognizable, and a silver-colored lower bumper further adding to the car’s sporty appeal.
Inside, the new car features a simple layout with three interior color options: Sakura Pink, Castle Grey, and Forest Green. It uses a lot of oval designs, giving a smooth visual effect. In terms of configuration, the car is equipped with a floating central control screen, a dual-spoke steering wheel, a knob-type gearshift, curved air conditioning vents, and external hooks, creating a high-tech feel. The seating layout features a 4-seat configuration. In terms of power, the new car is equipped with a single motor system, delivering a maximum power of 30 kW, a top speed of 100 km/h, and a lithium iron phosphate battery.
As a 3-door, 4-seat all-electric microcar, the Rui Blue Blue Elf will compete with models like the Wuling Hongguang MINIEV, Changan Lumin, and others. It is important to note that the microcar market is highly competitive, with popular models such as the Hongguang MINIEV, BYD Dolphin/Ocean, Wuling Bingo, Nezha V, Ora Good Cat, and Chery QQ Ice Cream. With the increasing crowding of the micro electric vehicle market and significant product homogeneity, it remains to be seen how the Rui Blue Blue Elf will capture market share after its launch.
