The luxury electric vehicle brand Zeekr of China’s Geely Automobile Group is about to be launched in the Australian market. The company has appointed Andrew Haurissa as the sales director of the Australian market. He was the sales director of another Chinese auto company, Chery, in the Australian market from February 2023 to early 2024, and is reportedly highly credited for developing the Australian market.
Previously, the right-hand drive versions of the Zeekr X (SUV) and the Zeekr 009 (MPV) are now available for booking in Thailand, and it is expected to be officially delivered in the third quarter of this year. The Zeekr 009 was first unveiled in October 2022 and is claimed to be the world’s first pure-luxury electric MPV. In 2024, Zeekr automobiles have entered Southeast Asian countries such as the Philippines, Laos, and Myanmar, and the mainstream right-hand drive vehicle markets such as Singapore, Hong Kong, and Macau are about to start deliveries.
The ZEEKR brand, established on April 15, 2021, is a new smart pure electric vehicle brand under Geely. It was jointly invested and established by Geely Automobile and Geely Holding, with a shareholding ratio of 51% and 49% respectively. Li Shufu serves as the chairman of the company, and An Conghui is the CEO.
On November 10, 2023, the high-end electric vehicle brand under Geely Holding Group, Zeekr Automobiles, publicly submitted an IPO prospectus to the US Securities and Exchange Commission (SEC). The prospectus shows that Zeekr Automobiles plans to list on the New York Stock Exchange with the stock code “ZK”. This also means that if there are no accidents, Zeekr Automobiles will become the fourth new energy vehicle company to go public in the US after “Wei Xiaoli”. From the time of the establishment of Zeekr Automobiles, it has been less than three years since its establishment, that is to say, if the IPO is successful, Zeekr Automobiles will be the fastest-growing automotive technology company to go public from its establishment, taking less than three years. For reference, Wei Xiaoli took 4 years, 7 years, and 5 years respectively from the establishment to the listing, while Tesla took 7 years.
As an important brand for Geely’s transformation to new energy, up to now, Zeekr Automobiles has three models on sale: Zeekr 001, Zeekr 009, and Zeekr X. According to the plan, Zeekr Automobiles will launch no less than two new models every year. With the layout of multiple models, Zeekr Automobiles’ sales target will achieve double-digit growth every year, and it will achieve a annual delivery target of 650,000 vehicles by 2025, becoming the top three in the global luxury electric vehicle market.
