At the 2024 Chengdu Auto Show, the brand-new MPV “Xia” under BYD’s Dynasty brand was officially released. It is understood that the new car is positioned as a medium and large-sized MPV and applies BYD’s fifth-generation DM hybrid technology. According to the plan, BYD Xia will be listed within this year, and the expected price is around 300,000 yuan. In terms of appearance, BYD Xia continues the design style of the Dynasty family, using a large number of angular lines to construct a tall and square body outline. At the front of the vehicle, combined with the large-size middle grid grille design and the large-size diversion grooves on both sides of the front bumper, the vehicle as a whole looks extremely visually impactful. In terms of body color, the car offers four different car paints for consumers to choose from: Yuanshan Green, Jianyao Purple, Runyu White, and Xuankong Black. On the side of the body, the new car adopts smooth waistlines and is equipped with large-size rims, making the whole vehicle line smooth and the body look more slender. In addition, the new car is also equipped with sliding doors, further enhancing the practicability and aesthetics of the vehicle. At the rear of the vehicle, it is equipped with a new style of through-type light belt taillights. Different from other Dynasty models, the new car does not adopt the exclusive ones. Both the front and rear of the vehicle are “BYD”. In terms of size, the new car’s length, width, and height are 5145/1970/1805mm respectively, the wheelbase is 3045mm, and it is positioned as a medium and large-sized MPV. The new car adopts a 7-seat layout of 2+2+3. In terms of the interior, referring to the spy photos exposed on the internet previously, the center console of the new car adopts a relatively simple design style and is equipped with a full liquid crystal instrument panel + suspended central control multimedia display screen + co-pilot display. The second-row seat position is also additionally equipped with independent armrests, leg rests, small tables, etc., which greatly enhances the overall comfort of the vehicle. There is a passage between the second and third rows. The rear side of the central armrest of the first row is equipped with a control panel, and a reserved position for the on-board refrigerator is provided below. However, whether the refrigerator is standard or not remains to be officially announced later. In terms of intelligence, it is equipped with the DiPilot intelligent driving assistance system, allowing users to easily control the super-large body. At the same time, the new car also carries a high-performance chip, DiLink 150 intelligent cockpit, etc. In terms of power, the new car may be equipped with BYD’s fifth-generation DM hybrid technology. It is understood that the fifth-generation DM technology is the plug-in hybrid technology released by BYD on May 28, with the world’s highest engine thermal efficiency of 46.06%, a fuel consumption of 2.9L per 100 kilometers in power loss condition, and a comprehensive range of 2100 kilometers. At present, BYD Auto has launched four brands: BYD, Denza, Fangchengbao, and Yangwang. The price range of products covers million-level luxury and levels below 100,000 yuan. The Dynasty Network and Ocean Network mainly cover细分 markets such as A0-level, A-level, B-level, and C-level, mainly targeting the market below 300,000 yuan, and are also the main sources of BYD’s sales. It is worth noting that in recent years, consumers’ car purchase demands have also changed, and the sales volume of the medium and large-sized MPV market has been continuously increasing. More and more brands have begun to layout high-end new energy MPVs. As a medium and large-sized MPV, BYD Xia’s competitors will include Wei Pai Gaoshan, Trumpchi E9 PHEV, Voyah Dreamer PHEV, Buick GL8 PHEV, which adopt plug-in hybrid power, as well as Tengshi D9 of the same brother brand. At this time, BYD’s launch of a brand-new MPV model will undoubtedly further improve its layout in the MPV market. With the addition of BYD Dynasty Series Xia, it will also further enrich BYD’s product line, which is conducive to a further increase in its sales volume.
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