On September 19, the all-new Deepal S07 was officially launched under Deepal Motors. The new car is available in five variants, with prices ranging from ¥156,900 to ¥173,900. After cash discounts, the price drops to ¥153,900 to ¥170,900. In comparison, the previous model of the Deepal S07 was priced between ¥159,900 and ¥197,900.
At the launch event, Deepal Motors Chairman Deng Chenghao stated that pre-sales began on September 8, and within 10 days, over 20,000 orders were received. Based on the positioning and pricing of the new car, it will continue to compete with models such as the Leapmotor C11 and Chery Windcloud T9 after its official release.
As a facelifted model, the new car has optimized both the exterior and interior. It comes with Huawei’s Qiankun ADS SE driver assistance system and offers two powertrain options: extended-range and pure electric. Specifically, the new car features a closed grille with a split headlight design. Depending on the powertrain version, there are two front-end designs. The pure electric model has a sportier look, while the extended-range version adjusts the intake grille’s rectangular elements to triangular ones and moves the lower light group downward, creating a more tech-savvy, stylish appearance with a “mechanical armor” feel.
For the pure electric version (top) and the extended-range version (bottom):
On the sides, the car features a two-tone body design with five color options: Chiguang Yellow, Chiyun Orange, Xingyao Black, Lengxing White, and Yueyan Gray. Additionally, the new car incorporates black decorative elements on the door handles, side skirts, and rearview mirrors, adds a small blue light on the exterior mirrors for the driver assistance system, and provides privacy glass on the rear windows. In terms of size, the new car measures 4750mm in length, 1930mm in width, and 1625mm in height, with a wheelbase of 2900mm, positioning it as a mid-size SUV.
At the rear, the new car adopts a full-width taillight design, equipped with a rear spoiler and optimized rear bumper, with a reduced size for the lower diffuser, giving it a more balanced appearance. The extended-range model features hidden exhaust outlets.
Inside, the car offers three color choices for the interior: Muyu Purple, Yuewu Gray, and Reolang Orange, creating a luxurious and atmospheric feel. It comes equipped with a 15.6-inch 2.5K HD central control screen and a 55-inch AR-HUD augmented reality system. The car is powered by Qualcomm’s third-generation digital cockpit platform, with all variants featuring the Qualcomm Snapdragon 8295P cockpit chip. The air conditioning vents and details around the secondary dashboard have been adjusted, with new sound system speakers in the doors and the switch to traditional mechanical door handles. In terms of driver assistance, the car is equipped with Huawei’s Qiankun ADS SE system, offering functions like high-speed navigation assist, city cruising assist, and parking assist.
Regarding power, the car offers both pure electric and extended-range options. The extended-range model is equipped with a 98-horsepower 1.5L range extender, with electric motor outputs of either 258 horsepower or 272 horsepower. The CLTC electric-only range is 230km or 300km, with a combined range of up to 1320km. The pure electric version has a 272-horsepower motor with a CLTC range of 550km.
The Deepal S07 is a mid-size SUV from Deepal Motors, which launched in July 2024. Since its establishment in April 2022, Deepal Motors has launched various models, including the Deepal SL03, Deepal L07, Deepal S07, Deepal G318, Deepal S05, and Deepal S09, covering the 150,000 to 350,000 RMB range, targeting younger consumers. According to official data, Deepal Motors has accumulated 198,600 vehicle sales by August this year. Among the models, the Deepal S05 has the highest sales at 52,300 units, followed by the Deepal S07 with 47,000 units. The Deepal L07 and Deepal SL03 sold 20,200 and 16,000 units, respectively, while the Deepal S09 and Deepal G318 sold 10,400 and 8,000 units.
According to plans, Deepal Motors will also launch a new model—the Deepal L06—later this year. The new car is a mid-size sedan with dimensions of 4830mm in length, 1905mm in width, 1480mm in height, and a wheelbase of 2900mm. It adopts a completely new design style and features the world’s first 3nm automotive-grade cockpit chip, with full laser radar as standard. The car will offer both extended-range and pure electric power options. The pure electric version will be equipped with a 200kW motor, while the extended-range version will feature a 1.5L range extender with 72kW of maximum power and a 175kW electric motor, supported by a 28.39kWh battery with a 180km electric-only range.
