The first model of Xiaomi’s car, SU7, is about to go on sale! As the first model of Xiaomi Group’s cross-border car manufacturing, the pricing is naturally also highly anticipated.
Today, Cailian News reported that an informed source disclosed that Xiaomi Group has determined the pricing of the first model SU7 of Xiaomi’s car. The standard version may be priced at 266,000 yuan, and the high-version is priced at 336,000 yuan. This price is 30,000 to 50,000 yuan lower than the pricing last year. At the same time, the informed source also disclosed that for the price of Xiaomi SU7, Lei Jun still wants to sell it for more than 250,000 yuan. Finally, it was pointed out that this price may still be adjusted before the press conference.
At the same time, there are also rumors today that Xiaomi Auto will issue F-code for priority purchase rights, of which 100 will be sent by Lei Jun himself. In addition, people from the supply chain and Xiaomi Ecological Chain enterprises also disclosed to the media that they have recently received F-codes from Xiaomi. It is understood that this mode of purchasing invitation codes was widely used when Xiaomi phones experienced a buying rush. The F-code may represent the right to priority purchase, and it can be delivered first.
In response, Wang Hua refuted the rumor that there is a priority purchase channel for SU7. Wang Hua posted on Weibo: “There are currently no ‘F-codes’ or similar priority purchase channels. As of now, the official has only opened registration for tasting. On the 25th, everyone can go to the first 59 stores in 29 cities across the country for static tasting of the real car. Also, everyone is welcome to make an appointment for a test drive after the official release of Xiaomi Auto SU7 on the 28th. I believe you will like this car.”
In addition, as early as a few days ago, Lei Jun wrote to deny it, stating that the official has no corresponding policies. He also stated that Xiaomi SU7 has not opened a blind booking channel, and it is forbidden for any cooperative channels or individuals to conduct blind booking and collect deposits/deposits privately. At the same time, it is also forbidden to collect personal information that is unrelated to test drive invitations. In order to ensure on-site experience, reservations and queuing will be adopted.
In fact, since the debut of Xiaomi SU7, Lei Jun’s approach of “showing the car without showing the price” has also made Xiaomi SU7 highly anticipated. For Lei Jun, the pricing of Xiaomi SU7 is also crucial. Lei Jun’s anxiety must exist. He once said in an interview: I am especially worried that it will not be popular at first, and no one will buy it. What I am more worried about is that if everyone comes to buy it, they will have to wait for one or two years, and they will definitely be scolded badly. There are only 8 days left until March 28. Regarding the price of Xiaomi SU7, Lei Jun himself personally refuted the prices of 99,000 yuan, 149,000 yuan, and 199,000 yuan. He said that these prices are joking, and the pricing will indeed be a bit expensive, and the final price will be announced at the official product launch of Xiaomi Auto.
Regarding the pricing of Xiaomi SU7, Lu Weibing, the president of Xiaomi Group, said at the recent performance meeting of Xiaomi Group that Xiaomi SU7 is a C-class high-performance ecological technology sedan with excellent performance, configuration, and experience. The pricing will be a bit expensive, but I believe everyone will recognize this pricing.
This evening, Lei Jun also explained the pricing of Xiaomi SU7. Lei Jun said: “The standard configuration of Xiaomi SU7 is far beyond Model 3, with solid materials and high procurement costs in the early stages of the product’s launch. There is indeed some pressure on the pricing, and I hope everyone understands. In any case, it will definitely make everyone feel that the value for money is high.”
At present, the price war of new energy vehicles has started, and many car companies continue to lower the prices of their models in order to seize market share. In this context, the pricing of Xiaomi SU7 is indeed a big problem for Lei Jun.
If the pricing is too high, it will be difficult to open up sales. If the pricing is too low, it goes against Lei Jun’s earlier insistence on taking the mid-to-high-end route. Of course, Xiaomi has a strong customer base, and some customers will always pay, but it should be noted that Xiaomi has taken the cost-effective route earlier, and most users pursue the affordability of prices and practicality. Therefore, in order for Xiaomi SU7 to quickly open up the market after its listing, it is necessary to meet the advantages of configuration and price in order to become popular overnight.
