Sales of BYD’s million-yuan luxury car U8 were announced! Today, BYD’s Yangwang Automobile officially announced in a post that after 132 days of its launch, the sales of Yangwang U8 reached 5,000 units, setting the fastest record for the sales of Chinese million-yuan SUV models. In addition, the official also released a picture revealing the customer group of Yangwang U8.
From the data pictures released by the official, it can be seen that nearly 55% of the owners of Yangwang U8 come from first-tier and new first-tier cities, and more than 80% of the owners are entrepreneurs, partners, and corporate executives. 90% of these owners have more than 2 vehicles, and nearly 20% of the owners have 5 or more vehicles, and 70% have million-dollar luxury cars.
Information shows that Yangwang U8 is the first model of BYD’s high-end new energy brand Yangwang, positioned as a million-yuan new energy SUV. It started pre-sales in April last year and was launched in September. A total of 2 versions of the luxury and off-road models were launched, with a price of 1.098 million yuan.
In terms of appearance, the front face of Yangwang U8 is matched with a huge “I” shaped grille, and the two sides are equipped with dot matrix LED light sources and interstellar thru headlights. The center is inlaid with the brand logo of Yangwang, which greatly enhances the recognition of the vehicle. The rear of the vehicle is equipped with a external spare tire, and the lower part adopts a hidden exhaust. The taillights are in the shape of “L”, highlighting the identity of the vehicle as a hard-core SUV. In terms of the body, the overall body shape is relatively square, and the interior is designed with a three-row and seven-seat layout. In terms of size, the length, width, and height of U8 are 5319/2050/1930mm, and the wheelbase is 3050mm.
In terms of power, the new car is equipped with the e-Four Square technology, with a maximum power of 220-240kW for a single motor and a maximum torque of 320-420 N·m. The acceleration time from 0 to 100 kilometers per hour is 3.6 seconds.
According to official information, e-Four Square technology can enable the vehicle to achieve scene functions such as extreme handling stability, emergency floating, in-place turning, and agile steering. In addition, U8 is also equipped with the Cloud Chariot-P system, which can achieve 3-direction and 6-degree-of-freedom body control, effectively improving the vehicle’s passing performance. It can improve the body stability during high-speed cornering and other intense driving, and make the handling more powerful; when passing through bumpy sections or speed bumps, it can improve the riding comfort. In terms of range, the longest CLTC combined range of Yangwang U8 can reach 1,000km.
As BYD’s first model to enter the high-end new energy brand, the official also values Yangwang U8 very much. However, BYD has previously focused on the market ranging from 100,000 to 300,000 yuan. With a price of over one million yuan, the sales of Yangwang U8 will not be very high. According to the price of Yangwang U8, the sales of this model can reach 5,000 units in just a few months, and this achievement is indeed very good.
For BYD, launching the Yangwang brand to enter the high-end market may be an attempt to impact the high-end market. Wang Chuanfu previously stated that the Tengshi and Yangwang brands under BYD will drive the upward development of BYD and consolidate its discourse power in the luxury and high-end markets.
At present, there are two models of Yangwang brand on sale, namely, Yangwang U8 and Yangwang U9. Among them, Yangwang U9 was launched on February 25 this year, with a new car price of 1.68 million yuan. According to official sources, a sedan model, Yangwang U7, will be launched later. With the increase of models under the Yangwang brand, the sales of the Yangwang brand will also be further improved.
