On October 24, Great Wall Motors released its financial reports for the first three quarters and for the third quarter of 2025. The report shows that in the first three quarters of 2025, Great Wall Motors’ operating revenue was 153.58 billion yuan, a year-on-year increase of 7.96%. The net profit attributable to shareholders of the listed company was 8.635 billion yuan, a year-on-year decrease of 16.97%. The net profit attributable to shareholders of the listed company, excluding non-recurring gains and losses, was 5.475 billion yuan, a year-on-year decrease of 34.39%. In the third quarter of this year, Great Wall Motors achieved operating revenue of 61.247 billion yuan, a year-on-year increase of 20.51%. The net profit attributable to shareholders of the listed company was 2.298 billion yuan, a year-on-year decrease of 31.23%. The net profit attributable to shareholders of the listed company, excluding non-recurring gains and losses, was 1.894 billion yuan, a year-on-year decrease of 30.23%.
In simple terms, both in the first three quarters of this year and in the third quarter, Great Wall Motors faced a situation of “increased revenue but no profit growth.” Regarding the change in performance in the third quarter, Great Wall Motors explained that although the company achieved a year-on-year increase in sales and operating revenue, the increased investment in accelerating the development of new user-channel models, launching new vehicles and technologies, and boosting the brand resulted in a fluctuation in net profit.
Currently, Great Wall Motors owns five brands: Haval, WEY, Tank, ORA, and Great Wall Pickup, with products covering SUVs, sedans, pickup trucks, and MPVs. Data shows that in the first three quarters of 2025, Great Wall Motors’ cumulative sales reached 923,400 units, a year-on-year increase of 8.15%, with 278,500 units of new energy vehicles sold. Among the sub-brands, WEY saw a cumulative sales increase of 96.35%, reaching 63,600 units, the highest year-on-year increase among Great Wall Motors’ brands. Haval remains the main sales contributor, with 528,500 units sold in the first three quarters, a year-on-year increase of 12.03%, accounting for 57.23% of total sales. Tank brand sales reached 165,100 units, a year-on-year decline of 2.75%. ORA’s sales were 29,700 units, a year-on-year decrease of 37.06%. Other brands include Great Wall Pickup, which sold 136,200 units, a year-on-year increase of 3.11%. Additionally, the overseas market is a significant source of sales for Great Wall Motors, with cumulative sales of 334,200 units in the first three quarters.
In general, although Great Wall Motors experienced sales growth in the first three quarters, compared to companies like BYD and Geely, Great Wall Motors urgently needs to accelerate its transition to new energy vehicles. Currently, Great Wall Motors is accelerating the launch of new products. Since the beginning of 2025, the Haval brand has introduced several updated models, including the new generation Haval Xionglong MAX, 2026 Haval Menglong PHEV, second-generation Big Dog facelift, and the new second-generation Haval H9. In addition to Haval, the all-new WEY Gaoshan 7 was launched on October 15, priced at 285,800 yuan. Earlier, in May, the new WEY Gaoshan series was launched, consisting of Gaoshan 7, Gaoshan 8, and Gaoshan 9, targeting family users, home and business use, and flagship products, respectively. The Gaoshan 8 and Gaoshan 9 are priced at 309,800 yuan and 353,800 yuan, while the Gaoshan 7’s price has not been announced due to configuration adjustments.
Furthermore, the new Tank 400 Intelligent Driving Edition has begun pre-sales, with two models, Hi4-T and Hi4-Z, priced at 309,800 yuan and 329,800 yuan, respectively. The all-electric ORA brand also officially launched the ORA 5, which retains the “cat” design style of ORA, with dimensions of 4471/1833(1844)/1641mm and a wheelbase of 2720mm, positioning it as a pure electric SUV. In addition, Great Wall Motors’ first supercar is planned to debut at the end of 2026. With the launch of more new cars, it is hoped that Great Wall Motors will boost sales and operating revenue.
