March 18 2024， the Honor Edition of the Haifu Jian 07 under BYD Ocean Network was officially launched. A total of 5 models with two power options of DM-i and DM-p were launched, with a price range of 179,800-259,800 yuan. Compared with the 2023 model, the Honor Edition of the Haifu Jian 07 adds an Elite model on the original model, with a price of 179,800 yuan. The configurations of other models are reduced by 13,000-30,000 yuan correspondingly.
Like the Honor Edition of other models, the Honor Edition of the Haifu Jian 07 makes small adjustments on the basis of the Haifu Jian 07. The interior is newly added with shell white, and it is equipped with a new DiLink 100 car machine system. Some configurations are changed to standard for the whole system.
In terms of appearance, the appearance of the Honor Edition of the Haifu Jian 07 remains unchanged from that of the Haifu Jian 07 model. The front face adopts a large area of air intake grille, and the grille is filled with horizontal chrome trim strips. The two ends of the trim strips are silver luminous decorations. The headlights are newly designed, and the headlight group is connected with the trim strips. The “BYD” English logo is inlaid in the middle, with a high degree of recognition. On the side of the body, the new car incorporates a raised waistline, and the overall line of the vehicle is smooth. The new car uses hidden door handles and five-spoke petal-style low-drag wheels, looking more fashionable. In terms of size, the length, width and height of the new car are 4820/1920/1750mm respectively, and the wheelbase is 2820mm, which is positioned as a large five-seat medium-sized SUV. At the rear of the car, the new car adopts a through-type light group, and the internal structure is similar to the “Chinese knot” of the new Han model, with a high degree of recognition. The hollow spoiler above the rear window and the license plate frame are integrated into the bottom black rear bumper.
In the interior, the new car uses a large number of leather materials, and the seats are integrated with the wave style, making the overall vision more fashionable. The whole system is standard with a 10.25-inch full LCD instrument, a 15.6-inch adaptive rotating central control screen, and built-in new DiLink 4.0 intelligent network connection and 5G speed connection functions, supporting various functions such as language recognition, 5G network connection, and map navigation. In terms of seats, the new car adopts a conventional large five-seat layout.
In terms of power, the new car provides DM-i version and DM-p four-wheel drive version, both of which are equipped with Xiao Yun-plug-in hybrid dedicated 1.5Ti engines, and the maximum power of the engine is 102kW. The maximum power of the two-wheel drive version of the motor is 145kW; the four-wheel drive version adopts a newly developed rear-drive triple-in-one assembly, and the maximum total power of the dual motors is increased to 295kW, and the maximum total torque is 656N·m.
It is understood that the Haifu Jian 07 is a model under BYD Ocean Network. It was launched in December 2022, and a total of 6 models were launched, with a price range of 202,800-289,800 yuan. In the auto market, it mainly competes with models such as Chang’an UNI-K iDD and Macchiato DHT-PHEV. Retail data shows that in 2023, the cumulative sales of the Haifu Jian 07 reached 66,262 vehicles.
Since February 19, BYD has successively launched a number of “Honor Edition” models, covering A0 to C-class sedans and a variety of SUV models. The launched Honor Edition of the Haifu Jian 07 is another Honor Edition model after the Seagull, Dolphin, Seal, and Destroyer 05, Song PLUS, and e2. With the arrival of more “Honor Edition” models with lower prices, BYD will lower the price to within 100,000 yuan and further compress the price space of the A0-class market by adopting a strategy of lowering prices and increasing configurations.
The latest data shows that in February 2024, BYD’s new energy vehicle sales were 122,300, a year-on-year decrease of 36.8%; as of the end of February, BYD’s new energy vehicle sales in the first two months of this year were 332,800, a year-on-year decrease of 6.1%. Whether the arrival of more “Honor Edition” models can help BYD’s sales, let’s look forward to it.
