On July 22nd, Yu Fei, General Manager of the Marketing Division at Dongfeng Yipai, announced on Weibo that he would officially resign from his relevant positions at Dongfeng Yipai due to personal career planning.
Yu Fei’s Professional Background，Born in 1985, Yu Fei graduated from Wuhan University of Technology in 2009 and has been working in the automotive industry ever since. He spent over 4 years at JMC (Jiangling Motors Corporation), holding positions such as Sales Regional Manager and Pickup Brand Manager.
In May 2019, Yu joined Great Wall Motor as Director of Product Planning.
In October 2019, he served as Deputy General Manager of the ORA brand.
In July 2020, he was appointed General Manager of ORA Brand Marketing, in charge of marketing work.In October 2021, he took the role of General Manager of the WEY Brand Sedan Business.In July 2022, Yu transferred to Dongfeng Motor Group and worked as Sales Manager at Voyah Auto.In September 2023, he was reassigned to Dongfeng Yipai, serving as General Manager of its Marketing Division.
From his career trajectory, Yu Fei has extensive experience in the automotive sector. It is expected that his next career move will continue to focus on the automotive industry.
About Dongfeng Yipai，Dongfeng Yipai is a new NEV (new energy vehicle) brand launched by Dongfeng Motor, unveiled in November 2023. It focuses on the 150,000-200,000 yuan market and has currently launched two models: the eπ007 and eπ008.The eπ007, positioned as a mid-to-large sedan, is priced between 115,900 yuan and 199,600 yuan.The eπ008, a mid-to-large SUV, has a price range of 178,600 yuan to 203,600 yuan.
Both models offer a combination of extended-range and pure electric powertrains.
Dongfeng Yipai Technology Co., Ltd. & Sales Performance
In June this year, Dongfeng Motor Group Co., Ltd. held the inauguration ceremony for Dongfeng Motor Group Co., Ltd. Yipai Automotive Technology Co., Ltd. The goal is to accelerate the development of Dongfeng’s independent passenger vehicle business by focusing on integrating high-quality resources across the entire value chain, including product planning, R&D, production, supply chain, sales, and services.
It is understood that Yipai Automotive Technology Co., Ltd. oversees three brands: Dongfeng Yipai, Dongfeng Fengshen, and Dongfeng Nano, bearing Dongfeng Motor’s expectations for further development in the independent passenger vehicle sector. Dongfeng Motor stated that the establishment of the new company is a key measure for Dongfeng to “clench its fist” again in the independent passenger vehicle field, provide resource support for “winning the battle,” and promote the further development of its independent passenger vehicle business.
Data shows that in the first half of this year, Yipai Technology achieved a cumulative delivery of 110,700 units, a year-on-year increase of 43.7%; among which, 26,100 units were delivered in June, a year-on-year surge of 76.3%.
Strategic Cooperation Between Dongfeng Motor and Huawei
In May this year, Dongfeng Motor and Huawei reached a comprehensive deepened strategic cooperation. The two parties will collaborate with Dongfeng’s brands including Voyah, M-Hero, Yipai, and Dongfeng Nissan to build an intelligent product matrix covering different market segments and meeting global users’ needs. They also consider further expanding into the intelligentization of commercial vehicles.
