On the evening of September 1st, FAW-Volkswagen Audi officially announced the latest personnel appointment. Due to work needs, upon the decision of China FAW after research, starting from September 1st, 2025, Guo Yongfeng will replace Li Fenggang as the Executive Deputy General Manager of FAW-Volkswagen Audi Sales Co., Ltd., fully responsible for all sales, after-sales service, network and brand marketing work of FAW-Volkswagen Audi’s domestic and imported vehicles in China. Li Fenggang will be transferred to the position of Secretary of the Party Committee and General Manager of FAW Fuhua Ecological Co., Ltd.
According to materials, Guo Yongfeng was born in March 1981 and graduated from the School of Mathematical Sciences of Jilin University with a major in Information and Computing Science. Looking back at his work experience, he has worked in various management positions in China FAW and FAW-Volkswagen for many years, possessing rich experience in company management, marketing and operation.
Guo Yongfeng joined FAW-Volkswagen in July 2004. He has successively served as the Minister of Management Service Department of FAW-Volkswagen, Deputy General Manager (in charge of work) of the Digital Department (Information and Digital Office) of China FAW and concurrently Chairman and Secretary of the Party Committee of Qiming Information Technology Co., Ltd., Deputy General Manager of FAW-Volkswagen and concurrently General Manager and Secretary of the Party Committee of FAW-Volkswagen Sales Co., Ltd., and Secretary of the Party Committee and General Manager of FAW Fuhua Ecological Co., Ltd. During his tenure as Deputy General Manager of FAW-Volkswagen and General Manager of the Sales Company, he promoted the digital and intelligent transformation of marketing and the marketing plan for the ID. CROZZ family, making it the first joint venture brand to achieve a new energy vehicle sales breakthrough of 100,000 units. In December 2022, Guo Yongfeng was transferred back to the headquarters of China FAW.
Li Fenggang was born in 1981 and graduated from Tsinghua University with a major in Mechanical Design and Automation. He has over 20 years of working experience in FAW-Volkswagen and once promoted the sales growth of A4L and A6L models. Looking at his work resume, Li Fenggang joined FAW-Volkswagen in 2003 and has held positions such as Product Engineer of the Technical Development Department, Director of Strategy and Operation Management of FAW-Volkswagen Audi Sales Division, General Manager of Northeast Region, General Manager of East Region, and Deputy General Manager (Network and Training) of FAW-Volkswagen Audi Sales Company. Until October 2023, Li Fenggang replaced Sun Huibin as the Executive Deputy General Manager of FAW-Volkswagen Audi Sales Co., Ltd., responsible for the overall sales, after-sales service, network and brand marketing of domestic and imported models. After Guo Yongfeng takes over Li Fenggang’s position this time, Li Fenggang will be transferred back to China FAW to serve as Secretary of the Party Committee and General Manager of FAW Fuhua Ecological Co., Ltd.
Financial reports show that in the first half of 2025, Audi achieved operating income of 32.57 billion euros, a year-on-year increase of 5.3%; operating profit was 1.087 billion euros, a year-on-year decrease of 45.2%; after-tax profit was 1.346 billion euros, a year-on-year decrease of 37.5%. In terms of sales volume, Audi delivered a total of 783,500 new vehicles in the first half of the year, a year-on-year decrease of 5.9%. Among them, sales in European markets excluding Germany were 231,500 units, a year-on-year decrease of 4.0%; sales in the German market were 103,300 units, a year-on-year increase of 0.7%; sales in North American markets excluding Mexico were 98,700 units, a year-on-year decrease of 9.0%; sales in the Chinese market including Hong Kong were 287,600 units, a year-on-year decrease of 10.2%.
In response to the performance in the first half of the year, Audi has previously adjusted its 2025 performance forecast. The annual revenue is expected to be between 65 billion euros and 70 billion euros, adjusted from the original range of 67.5 billion euros to 72.5 billion euros; the operating profit rate is between 5% and 7%, and the expected net cash flow is 2.5 billion euros to 3.5 billion euros.
Against the background of increasingly fierce competition in the luxury car market, Audi is currently facing the pressure of weak growth in new energy vehicle sales. After Guo Yongfeng takes over Li Fenggang’s position, he will shoulder a heavy burden. It is worth looking forward to whether he can bring new vitality and opportunities to the development of FAW-Volkswagen Audi.
