April 12th, Baojun Yueye Plus was officially listed, and the new car launched two configurations, with a price range of 93,800-103,800 yuan. At the same time, the 2024 Baojun Yueye was also officially listed. The new car launched two configurations, and the price range is 80,800-90,800 yuan. It is understood that the two models are positioned as small pure electric SUVs, among which Baojun Yueye Plus is a five-door version model, which is a newly launched product, while Baojun Yueye is a three-door version model.
This listing is an annual facelift model, which adjusts the configuration.
Although also called Yueye, Yueye Plus is the first model built based on the Tianyu Architecture M platform and has been changed to a front-mounted single-motor drive. In terms of appearance, Baojun Yueye Plus follows the overall design style of Baojun Yueye, with a square appearance outline and rich off-road vehicle style elements. The new car adopts a black sealed front grille, and the inside is the charging port for fast charging and slow charging. Combined with the four-point LED daytime running lights, it increases the visual width of the vehicle. The front of the car below adopts the off-road style front bumper shape, and with the raised rib lines of the engine compartment cover, this small car has a bit more wildness. In terms of color matching, Baojun Yueye Plus provides five colors to choose from, namely cloud and mist gray, cloud sea white, blue sky blue, aurora green, and deep space black.
From the side, Baojun Yueye Plus continues the design characteristics of the square box shape as a whole, and uses a large number of straight lines to enhance the toughness of the whole vehicle. The lower part is a wide and thick wheel eyebrow design. The short and compact body combined with the wide wheel eyebrows looks muscular. Compared with the three-door version model, the wheelbase has been greatly increased. The overall size of Baojun Yueye Plus is 3996/1760/1726mm, and the wheelbase is 2560mm, with a “2+3” five-seat layout. As a reference, the length, width and height of Baojun Yueye are 3381/1685/1721mm, and the wheelbase is 2110mm.
At the rear, compared with the three-door version model, the biggest feature is to cancel the “small schoolbag” design, and add the Baojun logo in the center of the rear. The new car adopts a vertical layout of the rear taillights, which presents the style of a ring after being lit. A new high-position brake light is added above the rear, and the rear trunk door is a side-opening type, and the rear surround also adopts a wide and thick off-road style, which forms a mutual echo with the front face, and the overall matching is very coordinated.
In terms of the interior, Baojun Yueye Plus provides two interior colors, calm black and elegant white. “Calm black” is composed of black and green, and “elegant white” is composed of beige and gun gray. The overall interior layout is largely the same as Baojun Yueye, equipped with a 10.1-inch floating central control screen, an 8.8-inch full LCD dashboard, and a three-spoke multi-function steering wheel, and uses a console with a shift lever on the armrest, providing sufficient storage space in the area below the console.
In terms of power, based on the native pure electric design of the Tianyu Architecture, Baojun Yueye Plus adopts a front-wheel drive layout, and the maximum power of the motor is 75kW (102 horsepower), with a peak torque of 180N·m, and a maximum speed of 150km/h. The CLTC pure electric driving range can be 401km.
This time, Yue Ye Plus has been upgraded in many aspects such as space performance, practical configuration, and range. Whether it can bring further breakthroughs in sales is worthy of attention. In addition to Baojun Yue Ye Plus, the 2024 Baojun Yue Ye has also been launched, with a price range of 80,800-90,800 yuan, and the price has been raised compared to the old models. Different from Baojun Yue Ye Plus, Baojun Yue Ye adopts the rear-wheel drive form with a permanent magnet synchronous motor, with a maximum power of 50 kilowatts and a peak torque of 140 N·m. It is equipped with a battery with a capacity of 28.1 kWh. The range under the CLTC working condition is 303 km, and it supports fast charging.
Baojun Yue Ye is the latest pure electric model launched by SAIC-GM-Wuling Baojun and was launched in May 2023, with a price of 79,800 yuan and 89,800 yuan. Although Baojun Yue Ye has become the best-selling model of the Baojun brand, the overall performance is not outstanding. Since its launch in 2023, the cumulative sales volume is 14,683 vehicles, and the cumulative sales volume from January to March 2024 is 3,007 vehicles.
Both Baojun Yue Ye Plus and Baojun Yue Ye are positioned as small pure electric SUVs, but there are differences in size. Baojun Yue Ye Plus is a five-door version model, and Baojun Yue Ye is a three-door version model. In addition, the styling of the Baojun Yue Ye family is of the “square box” type, which is really rare in the same level, which also highlights the uniqueness of the market competition of the Baojun Yue Ye family. Of course, in addition to positioning factors, for the prices of the two models, the car will subsequently face the market competition of models such as BYD Dolphin and Nezha AYA with overlapping prices.
With the hard-core, off-road, and square box styling style, Baojun Yue Ye has attracted the attention of many people as soon as it leaves the factory, and you can even regard it as a reduced version of Jimny. From the perspective of consumer groups, whether it is Baojun Yue Ye Plus or Baojun Yue Ye, the main consumer groups are young people who are keen on creating personalized styles. The launch of these two models with different sizes is also intended to cater to the preferences of different consumer groups.
