On October 9, Changan Automobile released its latest production and sales report. Data shows that in September 2025, Changan’s total vehicle sales reached 266,300 units, representing a year-on-year increase of 24.92%. Of these, self-owned brands accounted for 225,900 units, up 30.83% year-on-year; new energy vehicle (NEV) sales were 103,500 units, up 87.03% year-on-year. From January to September 2025, cumulative sales reached 2.0661 million units, an increase of 8.46% year-on-year. Among them, self-owned brand sales totaled 1.7504 million units (up 10.47%), while NEV sales reached 724,200 units (up 59.72%).
According to the official website, Changan currently operates three core self-owned brands: Changan, Deepal (Shenlan), and Avatr Technology. The Changan brand itself consists of Changan Gravity, Changan Qiyuan, and Changan Kaicheng. Among these, Changan Gravity mainly sells fuel-powered vehicles, including the UNI series, CS series, Eado, Lumin, and Yida, alongside NEVs. In the NEV market, Changan’s lineup is divided across three key brands: Qiyuan (digital intelligence focus), Deepal (extended-range vehicles), and Avatr (premium pure EVs).
Deepal (Shenlan)
In September, Deepal sold 33,600 units, up 48.1% year-on-year. Its product portfolio currently includes six models: SL03, L07, S07, G318, S05, and S09, covering the RMB 150,000–350,000 price range, aimed at younger consumers. Notably, the S05 sold 19,400 units in September, becoming a key sales driver.
Avatr
Avatr delivered 11,000 vehicles in September, marking the seventh consecutive month with sales exceeding 10,000 units. Since its founding, Avatr has introduced four models: Avatr 11, Avatr 12, Avatr 07, and Avatr 06. Positioned in the premium luxury segment, they target the RMB 200,000–700,000 market. According to its strategic roadmap, by 2030 Avatr plans to launch 17 new models covering MPVs, sports cars, and other niches. Reportedly, Avatr’s sales target for 2027 is 400,000 units globally, with revenue reaching RMB 100 billion; its 2030 goal is 800,000 units, and by 2035 it aims to challenge 1.5 million global sales.
Changan Qiyuan
In September, Changan Qiyuan recorded sales of 41,200 units, a 79% year-on-year increase. Its current lineup includes the A07, Q07, Q05, A05, A06, E07, and Lumin models, covering the RMB 80,000–300,000 range and targeting mainstream family users. Within this, the Q07 contributed 10,200 units in September.
Joint Ventures and Overseas Markets
Changan has not disclosed sales figures for its joint ventures with Ford and Mazda. However, reliance on joint ventures has weakened, with self-owned brands and NEVs now driving growth. Overseas markets are also a major contributor: in the first nine months of 2025, Changan exported 465,300 vehicles.
Market Position & Outlook
As one of China’s leading fuel-vehicle manufacturers, Changan still relies on ICE vehicles to sustain overall volume. However, with the fuel car market shrinking and competition intensifying, the company’s future high-growth potential lies in self-owned brands and NEVs. Overall, September was a strong month, with particularly rapid progress in self-owned brands, NEVs, and international expansion.
For 2025, Changan has set an annual sales target of 3 million vehicles, including 1 million NEVs and 1 million exports. Whether it can achieve this remains to be seen. Looking further ahead, by 2030 Changan aims for a production and sales scale of 5 million vehicles, with NEVs accounting for over 60% and exports reaching 35%. In terms of product planning, the company intends to establish a “3 verticals, 3 horizontals” product layout and launch 30 new models cumulatively by 2030.
