On October 9, Seres released its production and sales report for September 2025 and January–September 2025. Data shows that Seres sold 44,700 new energy vehicles (NEVs) in September, a year-on-year increase of 19.44%. Among them, Seres-branded vehicles sold 41,200 units, up 15.14% year-on-year. By the end of September, cumulative NEV sales for the first nine months reached 304,600 units, down 3.82% year-on-year. Specifically, Seres-branded vehicles accounted for 276,200 units, a 5.72% year-on-year decline.
Seres Group, founded in September 1986, was formerly known as Chongqing Sokon Industry Group Co., Ltd. Seres Auto is the Group’s NEV brand. With strong support from Huawei, Seres Auto has become one of China’s leading automakers, and its core brand AITO has long contributed the majority of Seres Auto’s sales. However, AITO’s September sales figures were not disclosed separately; instead, they were included in the delivery data for the entire Harmony Intelligent Mobility (鸿蒙智行) lineup. Official data shows that in September, Harmony Intelligent Mobility delivered 52,900 new vehicles (including AITO, Zhijie, Xiangjie, Zunjie, and Shangjie). The company also announced that over 110,000 new vehicle pre-orders were placed during the month, setting a record high.
Currently, the AITO brand offers the M5, M7, M9, and M8 models, positioned as mid-size SUV, mid-to-large SUV, full-size SUV, and mid-to-large SUV respectively, with prices ranging from RMB 200,000 to RMB 600,000. At the Harmony Intelligent Mobility Fall Launch Event on September 23, Seres Auto President He Liyang announced that cumulative deliveries of AITO’s four model series had surpassed 800,000 units. On the same day, the all-new AITO M7 was officially launched, available in both extended-range (EREV) and pure electric versions. Prices for the EREV range from RMB 279,800 to 359,800, while the pure electric version ranges from RMB 319,800 to 379,800.
As a new-generation model, the all-new AITO M7 adopts the latest family design language. It measures 5080/1999/1780 mm (length/width/height) with a wheelbase of 3030 mm, making it larger than the previous generation by 60 mm in length, 54 mm in width, 20 mm in height, and 210 mm in wheelbase. The rear features new through-type taillights with added blue accents. Powertrain options include both pure electric and extended-range versions. The pure electric model comes in single-motor rear-wheel drive (max power 227 kW) and dual-motor all-wheel drive (max combined power 387 kW), equipped with a ternary lithium battery pack and offering a CLTC pure-electric range of 660 km or 710 km. The EREV model is powered by a 1.5T engine (118 kW) and dual motors (max combined power 392 kW), with a CLTC pure-electric range of 315 km. Officially, the model secured over 10,000 pre-orders within five minutes of launch.
Notably, during China’s National Day holiday (October 1–8), Harmony Intelligent Mobility achieved impressive results, with 48,500 confirmed orders across all models, averaging more than 6,000 per day. The all-new AITO M7 was the main sales driver.
Seres is currently pursuing a Hong Kong IPO. On September 25, the company announced it had received the “Overseas Issuance and Listing Filing Notice” from the China Securities Regulatory Commission (CSRC) (Document No. [2025]1645). According to the filing, Seres plans to issue up to 331 million overseas-listed ordinary shares and list on the Hong Kong Stock Exchange. Seres emphasized that the listing is still subject to approvals from the Hong Kong Securities and Futures Commission and the Hong Kong Stock Exchange, and uncertainties remain. The company expects the secondary listing to bolster R&D investment and market expansion in the NEV sector, injecting new momentum into its future development. The intended use of funds is: 70% for R&D, 20% for marketing channels, overseas sales, and charging networks, and 10% for working capital. Seres aims to continue its single-product focus strategy and global expansion strategy, aspiring to become a world-class new luxury auto brand.
According to the latest financial report, Seres generated revenue of RMB 62.402 billion in the first half of 2025, down 4.06% year-on-year. Total profit was RMB 3.725 billion, up 119.22% year-on-year. Net profit attributable to shareholders of the listed company was RMB 2.941 billion, up 81.03% year-on-year, while net profit excluding non-recurring gains and losses was RMB 2.474 billion, up 72.14% year-on-year.
