On July 11, Seres announced its performance forecast for the first half of 2025. According to the announcement, the company expects net profit attributable to shareholders of listed companies to reach RMB 2.7–3.2 billion (≈ USD 370–440 million), representing a year-on-year increase of 66.20% to 96.98%. Net profit excluding non-recurring items is projected at RMB 2.23–2.73 billion, up 55.13% to 89.92% from a year earlier.
For reference, in the first half of 2024, Seres reported total profit of RMB 1.699 billion, net profit attributable to shareholders of RMB 1.625 billion, and net profit excluding non-recurring items of RMB 1.437 billion.
Seres explained that the strong performance was mainly driven by new product launches in Q2 2025, which significantly boosted sales compared with Q1, enhanced profitability, and improved operating quality.
Company Background
Seres Group was founded in September 1986 as Chongqing Xiaokang Industrial Group Co., Ltd. Its EV brand, Seres Auto, was established in January 2016 and received official production approval in January 2017. On June 25, 2025, Seres announced that its subsidiary Seres Auto would introduce strategic investors in a RMB 5 billion capital increase, with participation from several financial and industrial investment institutions. The company said the move would strengthen Seres Auto’s capital base, support long-term strategic growth, reduce its debt-to-asset ratio, and promote sustainable development.
Sales Performance
AITO (Wenjie), co-developed with Huawei, is Seres Auto’s core brand, contributing the majority of its sales. Despite its strong presence, Seres reported that in the first half of 2025, its NEV sales totaled 172,100 units, down 14.35% year-on-year. Within this, Seres Auto sold 152,200 units, a drop of 16.63% compared with the same period last year.
Currently, the AITO Wenjie lineup includes the M5, M7, M9, and M8, covering segments from mid-size to large SUVs, priced between RMB 200,000 and 600,000 (≈ USD 27,000–83,000). Retail data show that in H1 2025, the flagship Wenjie M9 led sales with 62,400 units, followed by the M8 (35,200 units), the M5 (33,800 units), and the M5 sedan variant (16,300 units).
