On Tuesday, September 23, a “New Forces Weekly Sales Ranking” was released by Yiche, covering the period from September 15 to September 21, which corresponds to Week 38 of 2025.
According to the ranking, Leap Motor, Xiaomi Motors, and AITO WENJIE occupy the top three spots, with sales of 12,900 units, 10,800 units, and 10,200 units, respectively. All three companies sold over 10,000 units, and the top five brands’ sales rankings remained consistent with the previous week, with XPeng Motors and Li Auto holding the fourth and fifth positions.
Leap Motor’s sales for the latest week were almost the same as the previous week. Current models from Leap Motor include the T03, C01, C10, C11, C16, B10, and B01, with the Leap C10 selling 3,100 units, the B10 selling 2,900 units, and the C11 selling 2,300 units. On September 21, Leap Motor released a set of camouflaged photos for its new model, the Leap D19, which is based on the D platform and positioned as a full-size SUV. The price is expected to range from 250,000 to 300,000 RMB, and it will make its global debut on October 16.
Xiaomi Motors ranked second with 10,800 units sold, including 5,400 units of the Xiaomi YU7 and 5,300 units of the Xiaomi SU7. For the first time, the YU7 outsold the SU7. On September 19, Xiaomi Motors announced a recall of some SU7 standard electric vehicles produced between February 6, 2024, and August 30, 2025, totaling 116,900 units. The recall was due to a potential safety risk in which the L2 high-speed navigation assist feature may not adequately recognize, warn, or handle certain extreme scenarios, increasing the collision risk if the driver doesn’t intervene in time. Xiaomi Motors will provide a free OTA update to the affected vehicles, upgrading them to Xiaomi HyperOS 1.10.0 to improve the reliability of the assistive driving function.
AITO WENJIE ranked third with 10,200 units sold. The available models from AITO include the M5, M7, M8, and M9, with the M8 selling 5,200 units, the M9 selling 2,600 units, the M7 selling 1,600 units, and the M5 selling 800 units. On September 23, the all-new AITO M7 was officially launched. The M7 features the latest family design, with both pure electric and extended-range powertrain options. It is priced from 288,000 RMB.
XPeng Motors ranked fourth with weekly sales of 9,200 units. Li Auto’s latest weekly sales were 8,600 units, with the Li L6 selling 3,000 units. It is reported that the Li i6 will be released on September 26. The i6 will be Li Auto’s second pure electric SUV, featuring a design similar to the Li i8 and using a self-developed silicon carbide motor with both rear-wheel drive and all-wheel drive options.
DeepBlue Auto ranked sixth with 5,600 units sold. On September 19, the new DeepBlue S07 was officially launched with a price range of 156,900 to 197,900 RMB. The entire lineup comes with Huawei QianKun ADS SE smart driving, and the pre-sale orders reached 20,000 units in just ten days. Equation Leopard Auto’s sales were also over 5,000 units, reaching 5,400 units. ARCFOX made it into the top ten with 4,000 units sold. The ARCFOX T1 was launched on September 11, priced from 62,800 to 87,800 RMB, and achieved 26,558 pre-orders within 12 hours. Lantu Auto sold 3,400 units, ranking ninth. It is reported that the flagship SUV, the Lantu 9L (internal code “Taishan”), will be unveiled on September 26. It will feature Huawei’s latest ADS Ultra four-laser radar smart driving system, a 3,120mm wheelbase, the TianYuan intelligent architecture, and a rear-wheel steering system, with an optional two-tone body. Compared to last week, LeDao Auto dropped out of the top ten, with only 2,800 units sold.
Looking at the model rankings, the best-selling model among the new forces brands was the Xiaomi YU7, with 5,400 units sold, followed by the Xiaomi SU7 with 5,300 units. Additionally, the AITO WENJIE M8 also sold over 5,000 units, reaching 5,200 units.
