Recently, the new Toyota Crown Land Cruiser was launched. The vehicle is positioned as a mid-size SUV and is available in 6 different models, with prices ranging from 284,800 yuan to 332,800 yuan. As a facelifted model, the new version mainly features upgrades in configuration and exterior color options.
Exterior: The overall design remains similar to the current model on sale, with only minor adjustments in details. For example, the hybrid models now feature a “HEV” badge to highlight their electric attributes. The front continues to feature a large intake grille with diamond-pattern elements, complemented by sharp LED headlights on both sides. The central position showcases the Crown logo, which is highly recognizable when illuminated. At the rear, the vehicle is equipped with a spoiler, and the long taillights on both sides mirror the front design, making the vehicle appear more stylish and sophisticated. In terms of color options, a factory-custom black and gold color scheme is available for consumers to choose from.
Body: The vehicle features smooth lines paired with traditional-style door handles. In terms of size, the new model measures 5015mm in length, 1930mm in width, and 1750mm in height, with a wheelbase of 2850mm.
Interior: The central console has been adjusted, and the vehicle now features a 15.6-inch floating touchscreen. It supports functions such as CarPlay, CarLife, and HiCar smartphone connectivity. New features include a transparent chassis, a boss button for the front passenger seat, soundproof rear windows, HD reversing camera, 50W wireless phone charging, and a 64-color ambient lighting system. The seating layout is 2+3+2, providing ample space.
Powertrain: The vehicle offers two options for powertrains: a 2.0T engine and a 2.5L hybrid system. The 2.0T engine delivers a maximum power of 182 kW and a maximum torque of 380 Nm, paired with an 8-speed automatic transmission and an all-wheel-drive system. The 2.5L hybrid models come in both two-wheel and four-wheel-drive versions, with a combined power output of 181 kW. These models are equipped with an E-CVT electronic continuously variable transmission.
Competitors: After its launch, the new Crown Land Cruiser will compete with models such as the GAC Toyota Highlander, Changan Ford Edge L, Honda UR-V, Honda Avancier, and Volkswagen Teramont. For reference, the GAC Toyota Highlander is priced between 249,800 and 325,800 yuan, the Changan Ford Edge L is priced between 226,800 and 309,800 yuan, the Honda UR-V is priced between 246,800 and 329,800 yuan, and the Volkswagen Teramont is priced between 249,000 and 319,900 yuan.
Background: The FAW Toyota Crown Land Cruiser was officially launched on August 27, 2021, with a price range of 275,800 to 350,800 yuan. Based on the TNGA-K platform, it offers two-wheel and four-wheel drive options with a 2.5L hybrid system. The 2024 model was launched on June 1, 2024, with prices ranging from 284,800 to 332,800 yuan. The price has been reduced by up to 49,000 yuan compared to the previous model. Data shows that the Crown Land Cruiser’s sales in September of this year reached 4,822 units.
