On October 17, Wang Hua, General Manager of Xiaomi Group’s Public Relations Department, posted an update on Weibo regarding the latest progress in the Xiaomi car owners’ cyberattack incident. Wang stated that since the launch of the Xiaomi Car Owner Cyberattack Special Assistance Information Collection Form on September 26, as of 24:00 on October 15, a total of 6,032 people have participated, with 480 providing relevant evidence. The requested types of assistance (multiple selections allowed) are as follows:
Guidance on providing fixed evidence: 338 people
Issuance of lawyer’s letters: 301 people
Litigation support: 245 people
On September 26, Xiaomi’s Legal Department announced that since the beginning of 2025, it had completed legal assessments for 16,465 pieces of online public opinion information, closely monitored 231 online accounts, and filed civil lawsuits against 92 malicious infringing accounts, holding the relevant violators legally accountable. Some of these cases have already entered court proceedings, and updates will be released in due course. Meanwhile, in response to Xiaomi car owners being unjustly attacked online, Xiaomi Legal Department stated that it has assisted several car owners in defending their rights and has so far initiated a total of 35 lawsuits on their behalf. The department emphasized its “zero-tolerance” stance, vowing to strengthen public opinion monitoring and pursue accountability to the end. Xiaomi Legal will make full use of legal means to resolutely crack down on all acts of infringement, safeguarding both the brand’s reputation and the rights of its users.
In the latest update, Xiaomi stated that regarding the above-mentioned requests, progress is as follows: for the lawyer’s letter and litigation support portions, after an initial screening by the Community Manager and a second review by the Legal Department, 23 car owners were preliminarily identified as having valid grounds for legal action. The company is now collecting further information and will begin contacting these owners next week to proceed with case filings. For those requiring evidence collection guidance, Xiaomi has prepared a “Car Owner Anti-Cyberbullying—Evidence Collection Guide” for reference.
On September 25, amid hostile online commentary and extreme attacks against some Xiaomi car owners, Xiaomi’s founder, chairman, and CEO Lei Jun stated in an interview that after the launch of Xiaomi Auto, it had become one of the most heavily targeted car brands online. On October 16, at the 2025 World Intelligent Connected Vehicles Conference, Lei Jun called on the entire industry to jointly resist online trolls and smear campaigns. He emphasized that the intelligent connected vehicle industry is not a zero-sum game and urged industry-wide unity to build a shared ecosystem, focus on safety, and concentrate resources on technological innovation and R&D, jointly resisting “black PR” and online manipulation.
As of now, Xiaomi Auto has launched two models: the Xiaomi SU7 and the Xiaomi YU7. The SU7, a mid-to-large sedan, was released on March 28, 2024, with prices ranging from 215,900 to 299,900 RMB. The YU7, a mid-to-large SUV, was launched on June 26, 2025, priced between 253,500 and 329,900 RMB. Retail data show that in the first nine months of this year, Xiaomi Auto sold a total of 266,722 vehicles. Among them, the SU7 accounted for 219,529 units, making it the best-selling mid-to-large car of the year, while the YU7 sold 47,193 units.
