On August 30th, Great Wall Motor officially released its performance report for the first half of this year. Data shows that in the first half of the year, Great Wall Motor achieved an operating revenue of 92.335 billion yuan, a year-on-year increase of 0.99%; the net profit attributable to shareholders of the listed company was 6.337 billion yuan, a year-on-year decrease of 10.21%; and the net profit attributable to shareholders of the listed company after deducting non-recurring gains and losses was 3.581 billion yuan, a year-on-year decrease of 36.39%. In terms of sales volume, Great Wall Motor sold a total of 568,852 vehicles in the first half of the year, a year-on-year increase of 2.52%.
Regarding the financial report data for the first half of the year, the official stated that during the reporting period, the company accelerated the construction of a new channel model for direct connection with users, and increased the launch promotion of new models and new technologies as well as brand enhancement efforts. In the first half of the year, the company’s marketing channel model was mainly based on the “direct operation + distribution” dual-channel approach, and it fully transformed towards the “full-touch user direct connection” model while accelerating the advancement of digital channel construction. For the Wei brand, more than 360 retail centers, over 50 delivery centers, and more than 50 user service centers have been established.
It is understood that Great Wall Motor has deployed five brands: Haval, Wei, Tank, ORA, and Great Wall Pickup, with products covering categories such as SUVs, sedans, pickup trucks, and MPVs. From the perspective of sales volume of these brands, the Haval brand accounts for the majority of Great Wall Motor’s sales. Data shows that the cumulative sales volume of the Haval brand in the first half of this year reached 321,427 vehicles, a year-on-year increase of 7.24%. The cumulative sales volume of the Wei brand in the first half of this year was 34,494 vehicles, a year-on-year increase of 73.62%, making it the brand with the largest growth rate among Great Wall Motor’s brands.
Since the beginning of this year, the brands under Great Wall Motor have been continuously launching new products. A number of new models have been launched in the first half of the year, such as the 2025 new Haval H5, Haval Menglong fuel version, all-new Gaoshan, all-new Lanshan facelift version, Tank 500 Hi4-Z, Tank 400 gasoline and diesel versions, 2025 Tank 300, and 2025 ORA Haomao. A few days ago, the all-new Tank 500 was officially launched. Positioned as an “all-scenario intelligent luxury off-road SUV”, the new model is equipped with Coffee Pilot Ultra assisted driving and Coffee OS 3 intelligent cockpit. Official data shows that the number of orders exceeded 8,000 on the first day of its launch. Benefiting from the intensive launch of these new models, Great Wall Motor also achieved a year-on-year increase in sales volume in the first half of the year.
Regarding the future outlook of Great Wall Motor, industry insiders pointed out that if Great Wall Motor wants to further increase its sales volume, it must increase investment in research and development and continuously enhance product value. Regarding its subsequent development, Great Wall Motor also stated that it will continue to implement the “dual-wheel drive” strategy in both domestic and overseas markets, form a global production layout to adapt to market changes, and will continue to promote the innovation of products and technologies in the future to respond to external challenges.
