Since its launch on June 26, orders for the Xiaomi YU7 have been pouring in.
Following the surge in orders, numerous resale posts with markups quickly appeared online. According to industry observers checking a certain second-hand platform, there are many posts about transferring YU7 orders, with markups ranging from around 1,000 to 25,000 yuan. From the content of these posts, most sellers claim they are not scalpers but are only transferring due to mistaken orders.
In response to the online order resale issue, Xiaomi Auto customer service told the media that they recommend consumers purchase new cars through official channels. They emphasized that, in order to protect user rights and ensure fairness, Xiaomi Auto has never allowed modification of the purchaser’s name. If a buyer later sells their car after taking delivery, it would be more secure to go through standard used car transactions and ownership transfers.
Of course, the large number of resale posts is linked to the strong demand for the YU7 and its long delivery times.
Data shows that the Xiaomi YU7, positioned as an SUV, launched on June 26 with three models: the standard version priced from 253,500 yuan, the Pro version from 279,900 yuan, and the Max version from 329,900 yuan. The car became an instant hit. Official data revealed that within 3 minutes, firm orders exceeded 200,000 units; within 1 hour, 289,000 units; and within 18 hours, locked-in orders surpassed 240,000 units. Xiaomi founder Lei Jun also posted on Weibo to thank customers, noting that orders far exceeded their most optimistic expectations. However, he stressed that Xiaomi would not become complacent or arrogant. He also revealed that Xiaomi would not disclose 24-hour sales figures for the YU7.
Behind the booming orders lies the most critical challenge: delivery. According to industry insiders, the 200,000+ sales figures also imply that customers may have to wait six months to over a year for delivery. Because of the long wait times, many consumers prefer to pay extra to get a car sooner rather than wait.
It is understood that the YU7 is sold in two modes: “quasi-ready stock” and “customized new car.” The “quasi-ready stock” version starts at 350,400 yuan, requires a 20,000 yuan deposit, and is delivered within 1–5 weeks, but only applies to the Max model. The “customized new car” allows buyers to choose from the standard, Pro, or Max models, starting at 253,500 yuan, with a 5,000 yuan deposit. According to the latest updates on the Xiaomi Auto app, estimated delivery times are: standard version—57–60 weeks; Pro version—50–53 weeks; Max version—37–40 weeks. This means that even the fastest delivery takes at least 9 months, while the standard version exceeds one year.
Regarding delivery rules, Xiaomi previously stated that all YU7 orders will be scheduled according to the order of locking. For the same configuration, earlier locked orders will be prioritized. Customers may modify configurations or cancel within a 7-day cooling-off period; afterward, the order will be locked and the deposit will not be refunded.
Wang Hua, General Manager of Xiaomi’s PR Department, also explained the delivery timeline. He noted that the delivery times shown in the app are only estimates based on locked order volumes and current production capacity. As production ramps up, the actual delivery times may change dynamically, and the app will update estimated timelines accordingly.
Interestingly, in addition to ordinary consumers, even Xiaopeng Motors CEO He Xiaopeng purchased a Xiaomi YU7. On his Weibo, he congratulated Xiaomi on its successful launch and urged Lei Jun to speed up delivery. Lei Jun responded that production would be accelerated to deliver as soon as possible. However, many netizens commented that the wait was too long, with some losing patience. Industry analysts noted that the YU7’s long delivery cycle will test not only brand loyalty but also the competitiveness of the product itself.
